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The Best Boutique Hotels in New York City, by Neighbourhood
Ten small, independent and design-led hotels in New York, from TriBeCa lofts to a Brooklyn factory, with who each suits and what it does better than the rest.
· 5 min read
New York has more hotel rooms than almost any city on earth, and most of them are in Midtown towers that could be anywhere. The hotels worth crossing an ocean for are smaller and mostly downtown: a cast-iron loft in SoHo, a restored bank on the Lower East Side, a factory on the Brooklyn waterfront. This list compares ten of them by neighbourhood, size and the one thing each does better than the others, so you can pick the area first and the hotel second. For the wider picture of the city, see our New York City guide.
TriBeCa: quiet streets and a courtyard
The Greenwich Hotel is the hotel to book if you want calm. TriBeCa is residential and low-rise, and the hotel, co-owned by Robert De Niro, keeps the same tone: under 90 rooms, each designed differently with terracotta tiles and furniture sourced from Italy and Japan, and some with working fireplaces. The lantern-lit pool and the inner courtyard are the reason people return. It suits couples and anyone who wants to sleep well in Manhattan, and it is a short walk to Hudson River Park and the 9/11 Memorial. The trade-off is price: this is one of the most expensive small hotels in the city.
SoHo: two classics on cobbled streets
SoHo is the neighbourhood for galleries, shopping and cast-iron architecture, and it has two of the best small hotels in New York within a few blocks of each other.
Crosby Street Hotel was Firmdale's first hotel outside London. It sits on a quiet cobbled street between Prince and Spring, with 86 rooms and suites that are each decorated differently in the group's bold, textured style. What it does better than anyone else is the extras: a 99-seat screening room, a planted courtyard garden and a drawing room where afternoon tea is served. Families and first-time visitors who want a soft landing in the city do well here.
The Mercer is the discreet alternative. It occupies an 1890 Romanesque Revival building at the corner of Mercer and Prince Streets, with 73 loft-style rooms over six floors and interiors by Christian Liaigre that have barely dated. Courtyard rooms have French doors opening onto Juliet balconies, and a few of the top-floor loft suites have wood-burning fireplaces. It has long been the choice of visiting actors and artists, and it suits travellers who want understatement rather than show.
Greenwich Village: small rooms, big character
The Marlton Hotel at 5 West 8th Street is the one to pick if you care more about the streets outside than the square footage inside. The rooms are snug, as Village rooms tend to be, but they have hardwood floors, ornate mouldings and black-and-white marble bathrooms, and the suites add separate living areas and private terraces. Washington Square Park is a block away. It suits solo travellers and couples on a tighter budget who still want a hotel with a lobby worth lingering in.
East Village and the Bowery: old-world mood
The Bowery Hotel stands where the East Village meets the Bowery, and it looks older than it is: warehouse windows, a fire-lit lobby full of worn leather and Persian rugs, and 135 rooms over 16 floors. The Italian restaurant Gemma downstairs serves brunch and dinner and books up with locals. This is a hotel for people who want atmosphere and nightlife on the doorstep, and who do not mind that the neighbourhood stays loud until late.
Lower East Side: the newest and the liveliest
The Lower East Side has become the most interesting hotel district downtown, with two very different options.
The Ludlow at 180 Ludlow Street is the relaxed one. Its 20 storeys hold around 175 rooms with large factory windows, and the best have balconies or terraces with the skyline laid out in front of them. Rooms mix velvet armchairs, shearling rugs and Moroccan lamps. The ground floor is Dirty French, Major Food Group's French brasserie, which gives priority to hotel guests for its hard-to-get tables. It suits younger travellers and anyone who wants to be close to the bars and restaurants of the Lower East Side.
Nine Orchard is the polished one. It opened in 2022 inside the 1912 Jarmulowsky Bank building at 9 Orchard Street, with the rooftop tempietto and original clock restored. The 113 or so rooms run from studios to two-bedroom suites, with pine floors, hand-thrown ceramic lamps and art by local makers, and three suites have private brick-paved terraces. It suits design-minded travellers and people who want Chinatown's food within a two-minute walk.
Midtown: the one exception
Most Midtown hotels are too big to count as boutique, but The Whitby Hotel at 18 West 56th Street is the exception. It is Firmdale's second New York hotel, with around 86 rooms and suites designed by Kit Kemp, floor-to-ceiling windows and, unusually for Midtown, many private terraces. Suites have free-standing baths, and the top-floor Whitby Suite has two bedrooms and two furnished terraces. Book it if you need to be near Fifth Avenue, Central Park and the museums but refuse to stay in a tower.
Upper East Side: fireplaces and a residential feel
The Lowell at 28 East 63rd Street dates from 1927 and feels more like a private apartment building than a hotel. Of its 74 rooms, most are suites, and many have wood-burning fireplaces, a rarity in Manhattan; some add terraces and kitchens. There is no spa or pool, which is the point: the Pembroke Room serves afternoon tea, Central Park is a short walk, and the streets are quiet by nine. It suits longer stays, families with older children and anyone who prefers Madison Avenue to Ludlow Street.
Williamsburg, Brooklyn: the factory on the waterfront
Wythe Hotel is the reason to consider sleeping outside Manhattan. A converted factory on the Williamsburg waterfront, it has around 70 rooms with 13-foot original timber ceilings, heated concrete floors and, in some, exposed brick and the Manhattan skyline filling the window. Le Crocodile on the ground floor serves French food from breakfast to dinner, run by the chefs behind Chez Ma Tante, and Bar Blondeau on the sixth floor has the view. It suits travellers who want to see where New Yorkers actually live, and who are happy to take the L train or the ferry into Manhattan.
How to choose
If this is your first visit and you want everything within walking distance, stay in SoHo or TriBeCa. If you want nightlife and the best casual food, choose the Lower East Side or the East Village. If you need Midtown's museums and shops, The Whitby is the one small hotel that makes it bearable. For quiet and a longer stay, go uptown to The Lowell. And if you have been before and want the city from a different angle, cross the river to Williamsburg.
Whichever you pick, book early for spring and autumn, which are the most pleasant seasons and the busiest for these small hotels, and avoid December unless the festive crowds are the point of the trip.